Many web designers are reporting that while 2018 is shaping up to be a good year in terms of sales, figures are still down compared to this time last year. The exact reasons for this are unclear, though it’s almost certainly a combination of factors converging to create these conditions. One such factor is of […]
We’re often asked how much a website costs and more often that not, the question is being asked (innocently enough) by someone who thinks it’s possible to estimate costs for a project whilst knowing absolutely nothing about it. It prompts the question though – how much should you charge a client for a website? Should […]
Superstitions are rife among sales teams and if unchallenged can grow into unofficial policies which can harm your sales and reduce productivity. We explore three big myths that persist among sales teams. We’ve tied them to the three P’s of selling websites: Price, Proposal and of course Portfolio. PRICE: The most expensive / least expensive […]
When you are considering how much to spend on marketing and advertising, you may be overlooking a critical (often hidden) cost of generating new business. Whilst it’s easy to calculate ad spend, and general sales and marketing overheads, it’s often much more difficult to accurately calculate the time your sales team are spending with potential […]
Free up your time, and close more deals faster by ensuring your quotes goes to the top of your client’s to-do list… Let’s face it, most of the time clients are looking forward to reading through your proposal, as much as you are looking forward to writing it. I know we’d all like to think […]
Generate High Quality Leads Consistently Like The Marketing Ninja You Know You Are… The truth is, web designers are not, by default, marketing experts. There, I said it. Sure you can create great looking websites, that look amazing on any device, and of course, you can setup an AdWords account and start advertising, but when […]
If you feel a little left behind by the snapchat revolution, fear not. We’ve three hacks to get you started on the road to Snapchat marketing. We’re assuming you’ve downloaded the app, registered a business account (if not, go do that first!).
- Talk about yourself. A Lot.
In order to get the most out of snapchat, you’ll want to set aside any fears you might have about being overly narcissistic. Show your work proudly and rather than just displaying homepage, after homepage of your completed projects, try to focus on specific elements, eg. Great logos you’ve designed, or slick looking lead generation forms, perhaps even just pleasing colour schemes.
This seemly insignificant content gets a lot of attention, particularly on snapchat, and provides a great brand touch point to enhance your potential customer’s pre-sale relationship with you.
- Stories give your message power. Use them.
Snapchat is a massively powerful way to tell stories, and stories are how we sell websites to businesses. Whilst a website can be seen (rightly) as a business necessity it is also a chance for business to find a new creative side to its personality.
Sharing stories of previously completed projects (eg. Talking about the creative process of designing the site) rather than just showing the finished project, is the key to engaging users on Snapchat and get them excited about starting a project with you.
- Run Promotions for reason
15% off this, or 30% off that, is just too tired to catch a prospect’s attention. Instead, add value by running promotions on specific project upgrades that fit with seasonal holidays. Whilst this might feel a little more suited to the B2C rather than B2B market, it provides similar results. Project upgrades such as “free stationary design for Halloween” or “free logo animation for Easter” will drive interest and brand engagement.
Snapchat is a great way to drive enquiries into your web design business and will probably form part of your overall strategy. If you are looking for a more immediate way to generate leads, then consider talking with Web Design Index. We connect UK businesses with Web Design agencies who can take on their projects and deliver stunning results. Interested in buying leads for web design? Head over to our suppliers page for more information.
How many times have you submitted a piece of work, of which you are very proud and almost certain your client will love it, only to find they hate it? Chances are this has happened to you on more than one occasion, and the surprising thing is, it’s probably not your work that causing the […]
Whilst clients often begin the web design process with great enthusiasm, it often wanes over time and this can slow and reduce your project closure rates. Traditionally, after delivering a first draft design, clients take days to pick over every detail of the design, making suggestions, requesting changes and generally critiquing your work. Many designers are […]
Some projects are harder than others, and similarly, some clients are more easy to please than others. Is it ever really ok to fire a client? Well, sometimes it’s necessary, but it’s never a nice thing to do. Often we need to part ways with a client when we cannot meet their expectations within a […]
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